Of all the senses, scent is most closely linked to memory. Studies have shown that people can remember a scent with 65% accuracy after one year while visual memory drops to 50% after only a few months.
The smells we experience play a crucial role in how we associate with memories and places. Have you ever come across a whiff of something that instantly takes you back to an old memory?
Whether it reminds you of your mother’s cooking or a childhood trip to the ocean, a distinctive scent sinks into your brain and stays there.
There is a very close relationship between psychology and smell, one thats been understood by a few and tapped by even fewer perfumers across the globe. We create fragrances, that will remind people you meet of you long after you are gone.
Perfume and perfumery also existed in Indus civilization, which existed from 3300 BCE to 1300 BCE. One of the earliest distillation of Ittar was mentioned in the Hindu Ayurvedic text Charaka Samhita and Sushruta Samhita.
The perfume references are part of a larger text called Brihat-Samhita written by Varāhamihira, an Indian astronomer, mathematician, and astrologer living in the city of Ujjain.
He was one of the ‘nine jewels’ in the court of the Maharaja of Malwa. The perfume portion mainly deals with the manufacture of perfumes to benefit ‘royal personages and inmates of harems’.
The text is written as Sanskrit slokas with commentary by a 10th-century Indian commentator Utpala.
We love our customers, so feel free to visit during normal business hours.
Copyright © 2020 JBJ Perfumes - All Rights Reserved.
Powered by Sensory LIfe